But how about an exclusive preview or even a brief non-spoiler-y clip from the J.J. And yes, because of wanting to contain spoilers, wanting to hold off word-of-mouth, and wanting to get the biggest possible opening weekend, there is a 0.000000000001 % chance that Walt Disney will offer a national sneak preview of Star Wars: The Force Awakens this Saturday night. But as opening weekend became all important and word of mouth prior to release became less vital, studios mostly stopped doing these. Yes, I darn well took advantage of these all the bloody time. Ditto with Father of the Bride paired with Beauty and the Beast, Almost Famous paired with What Lies Beneath, and The Babe paired with Beethoven. releases), your box office dollars were going to the Michael Jordan/Bugs Bunny basketball sci-fi comedy, not Tim Burton's all-star sci-fi disaster comedy. When you paid to see Mars Attacks! in Thanksgiving of 1996 and stayed for Space Jam afterward (both Warner Bros./ Time Warner Inc. ![]() You know the sort, one of those old-school 1990's style "double sneak previews" where a studio showed off an upcoming film to build word of mouth while offering a free showing of an older film following it. If Star Wars wasn't Star Wars and pundits weren't out there proclaiming a $300 million opening weekend, I would recommend a national sneak preview this weekend. ![]() Disney can use the hype and excitement around The Force Awakens to give The Good Dinosaur a temporary pick-me-up. If Disney's, or at least the media's, focus on Star Wars at the cost of The Good Dinosaur played any tangible role in the film's relative underperformance, there is no reason that amends cannot be made. Along with that is the idea that Walt Disney was concentrating on promoting Star Wars: The Force Awakens in advance of its worldwide release next week. I discussed yesterday that one of the culprits was the delay and the date change, which removed it from the middle of summer 2014 to the end of November 2015 where it was something of an also-ran among would-be blockbusters. But the film isn't doing very well at the domestic box office, and it's not exactly making up ground overseas either. ![]() Pixar will keep moving forward accordingly. It's a pretty decent and visually scrumptious animated fable and the short that precedes it, Sanjay's Super I don't mean to pick on The Good Dinosaur. 'Star Wars: The Force Awakens' image courtesy of Walt Disney
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